Many factors play an important role when it comes to achieving goals with an Internet platform. For most goals, extensive knowledge about the metadata of a website is the key to success. In order to access this metadata, there are tools such as Google Analytics, which read out this data and make it available in a processed form. This makes it possible to optimize the content of the website, for example, to lead the user to a product or to induce him to perform a call-to-action (campaign goals).
We have made the experience that Google Analytics is often connected, but the evaluation of the data and the associated potential optimization of the website are missing. One of the reasons for this is the lack of tangibility of the data. In most cases, the operator of a website only takes an irregular look at the Google Analytics interface and fails to draw important conclusions from the data.
Therefore, many customers have asked for a direct integration into ibexa in order to always be able to view the data for a page via the CMS. During the daily work in the CMS, the most important numbers jump into the eye of the website operator and the value of the corresponding page is immediately measurable.